The article discusses Amazon’s launch of “Rufus,” an AI-powered shopping assistant integrated into its mobile app. Rufus is designed to help users find products, compare items, and get personalized recommendations. It leverages Amazon’s extensive product catalog, customer reviews, and information from around the web to provide detailed answers to shopping-related questions[1][2].
Rufus can assist with various queries, such as what to consider when buying specific items, product comparisons, and recommendations for gifts or specific needs. The AI assistant is currently in beta and available to a subset of U.S. customers, with plans to expand its availability soon[1][2].
References
[1] Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app
[2] Amazon debuts AI-powered Shopping Guides – TechCrunch