Meta is building a giant AI model to power its video ecosystem

Meta is developing a powerful AI model to enhance its video recommendation engine across all its platforms, including Facebook and Instagram[1]. This new AI system aims to improve the performance and relevance of video recommendations, particularly for their Reels feature, which competes with TikTok[1]. Meta has already seen an 8-10% increase in Reels watch time during initial tests[1].

The company is investing heavily in Nvidia GPUs to support this AI model, which will eventually power the entire video ecosystem and potentially other recommendation products[1]. This move is part of Meta’s strategy to stay competitive in the social media landscape.

[1] Meta is building a giant AI model to power its video ecosystem