The article discusses Disney’s new AI-powered advertising tool called “Disney’s Magic Words.” This tool uses artificial intelligence and machine learning to analyze and tag scenes in movies and TV shows on Disney+ and Hulu. By identifying the content, brands, images, and mood of specific scenes, advertisers can tailor their commercials to match the mood of the scene, creating a more personalized and effective advertising experience[1][2].
Disney’s investment in this technology comes as traditional TV viewership declines, and the company aims to attract more advertisers to its streaming services. The ad-supported version of Disney+ has already seen significant growth, with over 1,000 advertisers in the first quarter[1][2].
References
[1] Disney Harnesses AI to Drive Streaming Ad Technology – U.S. News
[2] Disney harnesses AI to drive streaming ad technology