The article highlights that while Apple has been relatively quiet about its AI advancements, it is actually one of the biggest buyers of AI companies[1]. Apple strategically avoids using the term “AI” in its marketing, preferring terms like “machine learning” and “neural engines” to describe its technology[1]. This approach helps Apple maintain a unique brand identity and avoid the buzzword hype surrounding AI[1]. Despite this, Apple continues to integrate advanced AI capabilities into its products, focusing on enhancing user experience and device performance[1].
References
[1] Apple may be quiet on AI, but it’s also the biggest buyer of AI …
Apple may be quiet on AI, but it’s also the biggest buyer of AI companies